Category: Aviation Consultancy

Sensory Customer Experience design has always been at the core of the world’s best airlines, but have we only been considering design through five up until now? The short answer is sometimes yes, sometimes not at all. For many airlines, considering the sensory impact of a newly designed product, service or interior design is an afterthought. But as many airlines struggle to turn one-off customers into long-term brand loyalists, maybe it’s time to consider all seven. 

The world of aviation is at the helm of rapid transformation, trying desperately to create personalised experiences through innovation in technology and service design, developing aircraft and lounge interiors that create true brand differentiation, and leveraging artificial intelligence in every customer interaction. 

Following my passion for breathing new life into outdated products, processes, experiences, analytics and communications, through the subtle art of reinvention.